![]() ![]() God of War Ragnarök is set to release on Wednesday, 9th November for both PlayStation 4 and PS5. This trailer also included cameos from know-it-all Mimir, as well as some really gorgeous artwork. ![]() Meanwhile, an earlier live-action trailer for God of War Ragnarök saw actress Felicia Day narrating the story of Kratos and Atreus so far. ![]() To launch the latest installment we wanted to take an innovative approach that combined both traditional and non-traditional routes I challenged our team to come up with new strategies to take this title to the market." So, I guess that explains that. Speaking to EW, Lempel described Ragnarök's marketing thus: "The title is a beloved franchise that is representative of the PlayStation brand and has continued to excite millions of fans over the years. ![]() Marketing around God of War Ragnarök, including this trailer, is a "company-wide effort" - that's according to Sony's head of marketing Eric Lempel. “When that clicked for me, I picked up my Leviathan Axe and felt truly close to my son for the first time.Watch on YouTube Apparently, all parents can relate. “The God Of War dynamic plays out in every parent/child relationship,” Stiller says in the video. The group is led by Stiller who is dressed to the nines as Kratos, who explains to the group how the father/son relationship between Kratos and Atreus can inspire everyone to become better parents. Joining the famous dads in the support group are their real kids, Ella Travolta, Quinlin Stiller, and Bronny James, who very clearly don’t want to be there. In the video, Ben Stiller has started up his own father-kid support group which includes other famous dads, John Travolta and LeBron James. We’re not complaining though because the first ad for God of War Ragnarök is so random it’s absolutely hilarious, and a fun play on the action-adventure video game. God of War is gearing up to release its new installment and the first advertisement makes it clear that the storyline is continuing to lean heavily into the father/son Kratos and Atreus relationship. ![]()
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